> ## Documentation Index
> Fetch the complete documentation index at: https://docs.useboom.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a Lead Capture pop-up

> Create a pop-up, PAUSED, optionally from a template. Then add prizes and codes with lead_capture_forms_update, and set it ACTIVE there once lead_capture_forms_get shows no liveIssues. Visitors see nothing until it is ACTIVE and the install tag is on an allowed site.



## OpenAPI

````yaml /api-reference/openapi.json post /api/v1/lead-capture/forms
openapi: 3.1.0
info:
  title: Boom API
  version: 1.0.0
  description: >-
    Boom's public REST API — one uniform surface over every platform capability.
    CDP: upsert people and custom objects, define object and relationship types,
    link and unlink relationships, and record behavioral events — one record per
    request or up to 1000 per request via the `/batch` endpoints. Segments: read
    (list, read, membership) and full authoring — discover the filterable
    catalog, validate a filter, create and update segments, preview match
    counts, and trigger evaluation. Initiatives: create and configure outreach
    initiatives, link WhatsApp templates, drive the lifecycle (launch, cancel,
    archive), and read collected-data summaries. Participants: enroll people
    into an active initiative, track their status, read conversation
    transcripts, and stop outreach. Journeys: read-only access to always-on
    message flows and their metrics. WhatsApp templates: list your WhatsApp
    numbers and list, read, and create message templates. The same capabilities
    are exposed as MCP tools with identical schemas.
servers:
  - url: https://www.useboom.ai
    description: Production
  - url: https://dev.useboom.ai
    description: Development (sandbox — use a development organization API key)
security:
  - bearerAuth: []
paths:
  /api/v1/lead-capture/forms:
    post:
      tags:
        - Lead Capture
      summary: Create a Lead Capture pop-up
      description: >-
        Create a pop-up, PAUSED, optionally from a template. Then add prizes and
        codes with lead_capture_forms_update, and set it ACTIVE there once
        lead_capture_forms_get shows no liveIssues. Visitors see nothing until
        it is ACTIVE and the install tag is on an allowed site.
      operationId: lead_capture_forms_create
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $schema: https://json-schema.org/draft/2020-12/schema
              type: object
              properties:
                name:
                  type: string
                  minLength: 1
                  maxLength: 80
                  description: >-
                    Internal name, unique in the organization. Not shown to
                    visitors.
                template:
                  description: >-
                    A finished starting point: look, image, words and game.
                    `bold_coupon`, `warm_newsletter` (email only), `midnight`
                    and `editorial` (a yes/no screen, the code sent by message)
                    have no game; `wheel`, `cards`, `plinko` and `scratch` are
                    games and need prizes before going live.
                  type: string
                  enum:
                    - bold_coupon
                    - warm_newsletter
                    - midnight
                    - editorial
                    - wheel
                    - cards
                    - plinko
                    - scratch
                allowedOrigins:
                  description: >-
                    Every site the pop-up may open on, as bare origins such as
                    `https://www.example.com`. Matching is exact:
                    `https://example.com` does not cover
                    `https://www.example.com`.
                  maxItems: 20
                  type: array
                  items:
                    type: string
              required:
                - name
      responses:
        '201':
          description: Success
          content:
            application/json:
              schema:
                $schema: https://json-schema.org/draft/2020-12/schema
                type: object
                properties:
                  id:
                    type: string
                  name:
                    type: string
                  status:
                    type: string
                    enum:
                      - PAUSED
                      - ACTIVE
                    description: >-
                      ACTIVE shows it to visitors on the allowed sites; it is
                      refused, with the reasons, until the pop-up is ready (at
                      least one site, a prize per game, consent text for a
                      phone).
                  game:
                    type: string
                    description: The game, or `none` for a plain form.
                  allowedOrigins:
                    type: array
                    items:
                      type: string
                  installKey:
                    type: string
                    description: Public; identifies the pop-up in the install tag.
                  updatedAt:
                    type: string
                    description: ISO timestamp.
                  installTag:
                    type: string
                    description: The script tag to paste at the end of the page body.
                  buttonTag:
                    type: string
                    description: >-
                      A button that opens the pop-up when clicked, whatever its
                      trigger; with the trigger set to `click` it is the only
                      way it opens. The install tag must be on the page too.
                  config:
                    type: object
                    propertyNames:
                      type: string
                    additionalProperties: {}
                    description: >-
                      The full design, copy, fields, trigger, game and prizes.
                      Send any part of it back as `config` to
                      `lead_capture_forms_update`. Text fields are `{ "en": "…",
                      "es": "…", "pt": "…" }`; `en` is required. If the stored
                      settings could no longer be read, this shows the defaults
                      and `liveIssues` says so; a patch then starts from the
                      defaults.
                  liveIssues:
                    type: array
                    items:
                      type: string
                    description: >-
                      Why it could not go live as it stands, one `field: reason`
                      per line. Empty when it is ready.
                required:
                  - id
                  - name
                  - status
                  - game
                  - allowedOrigins
                  - installKey
                  - updatedAt
                  - installTag
                  - buttonTag
                  - config
                  - liveIssues
                additionalProperties: false
        '400':
          description: Validation failed or the request cannot proceed.
          content:
            application/json:
              schema:
                type: object
                properties:
                  error:
                    type: object
                    properties:
                      code:
                        type: string
                        description: Stable machine-readable error code (snake_case).
                      message:
                        type: string
                    required:
                      - code
                      - message
                required:
                  - error
        '401':
          description: Missing, malformed, or revoked API key.
          content:
            application/json:
              schema:
                type: object
                properties:
                  error:
                    type: object
                    properties:
                      code:
                        type: string
                        description: Stable machine-readable error code (snake_case).
                      message:
                        type: string
                    required:
                      - code
                      - message
                required:
                  - error
        '404':
          description: The resource does not exist in this organization.
          content:
            application/json:
              schema:
                type: object
                properties:
                  error:
                    type: object
                    properties:
                      code:
                        type: string
                        description: Stable machine-readable error code (snake_case).
                      message:
                        type: string
                    required:
                      - code
                      - message
                required:
                  - error
        '409':
          description: >-
            Conflicts with the current state (duplicates, wrong lifecycle
            state).
          content:
            application/json:
              schema:
                type: object
                properties:
                  error:
                    type: object
                    properties:
                      code:
                        type: string
                        description: Stable machine-readable error code (snake_case).
                      message:
                        type: string
                    required:
                      - code
                      - message
                required:
                  - error
        '422':
          description: The request is well-formed but semantically invalid.
          content:
            application/json:
              schema:
                type: object
                properties:
                  error:
                    type: object
                    properties:
                      code:
                        type: string
                        description: Stable machine-readable error code (snake_case).
                      message:
                        type: string
                    required:
                      - code
                      - message
                required:
                  - error
        '429':
          description: Rate limit exceeded — retry after `Retry-After`.
          content:
            application/json:
              schema:
                type: object
                properties:
                  error:
                    type: object
                    properties:
                      code:
                        type: string
                        description: Stable machine-readable error code (snake_case).
                      message:
                        type: string
                    required:
                      - code
                      - message
                required:
                  - error
        '500':
          description: Internal server error.
          content:
            application/json:
              schema:
                type: object
                properties:
                  error:
                    type: object
                    properties:
                      code:
                        type: string
                        description: Stable machine-readable error code (snake_case).
                      message:
                        type: string
                    required:
                      - code
                      - message
                required:
                  - error
        '503':
          description: Transient error — retry with a narrower request.
          content:
            application/json:
              schema:
                type: object
                properties:
                  error:
                    type: object
                    properties:
                      code:
                        type: string
                        description: Stable machine-readable error code (snake_case).
                      message:
                        type: string
                    required:
                      - code
                      - message
                required:
                  - error
components:
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      description: 'Organization API key, sent as `Authorization: Bearer boom_org_...`.'

````

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