> ## Documentation Index > Fetch the complete documentation index at: https://docs.useboom.ai/llms.txt > Use this file to discover all available pages before exploring further. # Launch initiative > Launch a draft initiative — it goes active and Boom starts reaching out. A WhatsApp initiative needs an approved template first. Requires an org admin. ## OpenAPI ````yaml /api-reference/openapi.json post /api/v1/initiatives/{id}/launch openapi: 3.1.0 info: title: Boom API version: 1.0.0 description: >- Boom's public REST API — one uniform surface over every platform capability. CDP: upsert people and custom objects, define object and relationship types, link and unlink relationships, and record behavioral events — one record per request or up to 1000 per request via the `/batch` endpoints. Segments: read (list, read, membership) and full authoring — discover the filterable catalog, validate a filter, create and update segments, preview match counts, and trigger evaluation. Initiatives: create and configure outreach initiatives, link WhatsApp templates, drive the lifecycle (launch, cancel, archive), and read collected-data summaries. Participants: enroll people into an active initiative, track their status, read conversation transcripts, and stop outreach. Journeys: read-only access to always-on message flows and their metrics. WhatsApp templates: list your WhatsApp numbers and list, read, and create message templates. The same capabilities are exposed as MCP tools with identical schemas. servers: - url: https://www.useboom.ai description: Production - url: https://dev.useboom.ai description: Development (sandbox — use a development organization API key) security: - bearerAuth: [] paths: /api/v1/initiatives/{id}/launch: post: tags: - Initiatives summary: Launch initiative description: >- Launch a draft initiative — it goes active and Boom starts reaching out. A WhatsApp initiative needs an approved template first. Requires an org admin. operationId: initiatives_launch parameters: - name: id in: path required: true schema: $schema: https://json-schema.org/draft/2020-12/schema type: string minLength: 1 description: The initiative id. responses: '201': description: Success content: application/json: schema: $schema: https://json-schema.org/draft/2020-12/schema type: object properties: id: type: string description: Initiative id. name: type: string channel: type: string enum: - WHATSAPP - EMAIL status: type: string enum: - DRAFT - ACTIVE - PAUSED - COMPLETED - CANCELED language: type: string description: Conversation language, e.g. `es`. objective: anyOf: - type: string - type: 'null' isRecurring: type: boolean description: >- Whether the initiative keeps processing newly added participants on a schedule. flagCondition: anyOf: - type: string - type: 'null' description: >- Natural-language condition; matching conversations get flagged during analysis. identityDeflection: anyOf: - type: string - type: 'null' description: >- Custom reply when a contact asks whether they are talking to a bot. createdAt: type: string description: ISO 8601 timestamp. updatedAt: type: string description: ISO 8601 timestamp. activatedAt: anyOf: - type: string - type: 'null' completedAt: anyOf: - type: string - type: 'null' canceledAt: anyOf: - type: string - type: 'null' pausedAt: anyOf: - type: string - type: 'null' context: anyOf: - type: string - type: 'null' maxAttempts: type: integer minimum: -9007199254740991 maximum: 9007199254740991 guidingQuestions: type: array items: type: object properties: id: type: string questionText: type: string answerType: type: string priority: type: integer minimum: -9007199254740991 maximum: 9007199254740991 scaleMin: anyOf: - type: integer minimum: -9007199254740991 maximum: 9007199254740991 - type: 'null' scaleMax: anyOf: - type: integer minimum: -9007199254740991 maximum: 9007199254740991 - type: 'null' options: type: array items: type: object properties: id: type: string label: type: string position: type: integer minimum: -9007199254740991 maximum: 9007199254740991 required: - id - label - position additionalProperties: false required: - id - questionText - answerType - priority - scaleMin - scaleMax - options additionalProperties: false required: - id - name - channel - status - language - objective - isRecurring - flagCondition - identityDeflection - createdAt - updatedAt - activatedAt - completedAt - canceledAt - pausedAt - context - maxAttempts - guidingQuestions additionalProperties: false '400': description: Validation failed or the request cannot proceed. content: application/json: schema: type: object properties: error: type: object properties: code: type: string description: Stable machine-readable error code (snake_case). message: type: string required: - code - message required: - error '401': description: Missing, malformed, or revoked API key. content: application/json: schema: type: object properties: error: type: object properties: code: type: string description: Stable machine-readable error code (snake_case). message: type: string required: - code - message required: - error '404': description: The resource does not exist in this organization. content: application/json: schema: type: object properties: error: type: object properties: code: type: string description: Stable machine-readable error code (snake_case). message: type: string required: - code - message required: - error '409': description: >- Conflicts with the current state (duplicates, wrong lifecycle state). content: application/json: schema: type: object properties: error: type: object properties: code: type: string description: Stable machine-readable error code (snake_case). message: type: string required: - code - message required: - error '422': description: The request is well-formed but semantically invalid. content: application/json: schema: type: object properties: error: type: object properties: code: type: string description: Stable machine-readable error code (snake_case). message: type: string required: - code - message required: - error '429': description: Rate limit exceeded — retry after `Retry-After`. content: application/json: schema: type: object properties: error: type: object properties: code: type: string description: Stable machine-readable error code (snake_case). message: type: string required: - code - message required: - error '500': description: Internal server error. content: application/json: schema: type: object properties: error: type: object properties: code: type: string description: Stable machine-readable error code (snake_case). message: type: string required: - code - message required: - error '503': description: Transient error — retry with a narrower request. content: application/json: schema: type: object properties: error: type: object properties: code: type: string description: Stable machine-readable error code (snake_case). message: type: string required: - code - message required: - error components: securitySchemes: bearerAuth: type: http scheme: bearer description: 'Organization API key, sent as `Authorization: Bearer boom_org_...`.' ````